Your Network Marketing Steps to Building a Network Marketing Empire
Congratulations on taking the necessary network marketing steps in building a successful business! Network marketing is one of the fastest-growing career opportunities in the world. Millions of people like you have abandoned their dead-end J.O.B.'s (Just Over Broke) for the opportunity to fulfill your dream of growing a Multi-Level-Marketing (MLM) business of your own.
Without the necessary preparation, knowledge, skills, and tools required to run a business, it can leave you feeling overwhelmed.
So, let's avoid all of these headaches and start from the beginning.
Below are the steps needed to start a profitable network marketing business and keep it running that way.
Ready?? Take a DEEP BREATH....
Great! Let's get started!
Network Marketing Step 1: What is Network Marketing?
For more than 50 years, network marketing has given the gift of a life-changing income, the ability to take part in work that is fun and fulfilling, the opportunity to touch the lives of countless others, and creates wealth and freedom in the process.
Network Marketing has had an impact on all of our lives. The very mention of the word conjures a predisposition of it, good or bad, and stems from past experiences with the business or from those who are 'network marketers'. You know the type... those pushy sales people who just want you to buy their stuff. This couldn't be further from the truth!
So, in order to understand
what network marketing is
...it is just as important to understand what network marketing is not!
Those who don't have a clear understanding of network marketing can't begin the process of growing a successful network marketing business.
Network Marketing Step 2: Choosing a MLM Company
Choosing which MLM company is right for you can seem like a daunting task. With thousands of MLM companies out there, how do you even begin to choose the right one?
Relax... it's much easier than you think. But, there are certain criteria to consider when Choosing a MLM that's the best fit for you. Remember, any business requires some planning, action, and control.
Network Marketing Step 3: Training and Self-Development
OK, so this isn't really a step but more of an on-going process.
It is critical to understand your parent company's policies, procedures, products, and so on. Bringing people into the business and growing your downline depends on it!
Network Marketing should be a duplicatable process. (More on this later). If you skip this step you can't expect people to follow you into the business, buy your products, be able to answer their questions, or have them take you seriously.
Without Training and Self-Development you will send each and every prospect you encounter running for the hills.
Network Marketing Step 4: Creating Your Own Web Presence
Most network marketing companies these days will provide you with a website when you become one of their independent distributors. This is where your customers learn about your products, buy them, and hopefully become an independent distributor themselves.
The problem with this is...each and every distributor has the same website!
Search engines like Google, Yahoo, and MSN hate duplicated websites. It is extremely important to make your own web presence known and to rank high in search engine results, so that when someone searches for you, your products or services, they can actually find you.
Click here to learn about the importance of creating your own web presence, what it should contain, and how to build one without spending thousands of dollars on a web designer and graphics.
Network Marketing Step 5: Sales & Marketing
I know what you're thinking, "He used the dreaded 'S' word... Sales!" Why is it that this simple 5 letter word creates such a bad feeling? It's because we hate it when people try to sell us things we don't want.
In the following pages I will teach you how people will actually sell themselves. No hype, no sales pitches, and none of the scary stuff that comes with sales. By using effective marketing techniques and providing useful information to your prospects, your marketing does the selling for you.
Sales and marketing go hand in hand. You cannot have one without the other.
Click here to learn more about how to set up your marketing strategy, what you are really selling, and how to have your prospects close themselves.
Network Marketing Step 6: Generating Income Up-Front or "Monetizing"
Wouldn't it be wonderful to have your network marketing business pay for itself up-front, without having to use your own money to finance the marketing or day-to-day functions of your operation?
How would you like it if people paid you to prospect them?
Sounds like magic doesn't it? Well, it's not, and this is how all of the successful network marketers do it.
The #2 reason most network marketers fail within their first 1-5 years is because they simply don't have the money to keep the business going (In case you were wondering, the #1 reason people don't make it in this business is lack of action).
Failure to monetize websites and businesses was a major problem that caused many companies to collapse during the dot-com burst.
By Monetizing your efforts you will generate the income to finance your network marketing business from the beginning!
Network Marketing Step 7: Building Your Prospect List
Everything to this point boils down to building your customer base, or list. Your list is the most important asset for building your network marketing business, and the most profitable. It is critical if you want to have long-term success.
The goal of all of your marketing efforts is to get your prospects contact information.
With a good marketing system your list will sort and pre-qualify your prospects for you, pre-sell them through educational marketing and continued follow-up, and generate an immediate upfront profit for you, all with the majority of the efforts being automated.
Don't make the same mistake I did. Start Building Your Prospect List ASAP!
Network Marketing Step 8: Tracking Your Results
Here's a scenario for you:
Your website is fully up and running. You have 10 automated email campaigns running at once. You're using free social networking sites like MySpace, Facebook, Twitter, and Friendster to promote yourself, your information, and your business. You're submitting articles to Ezines and using banner ads. You are paying for 5 ad campaigns using Google AdSense. Offline, you are sending postcards, placing classifieds, and using direct mail. All of these marketing pieces are giving information to pre-sell your visitors and generate traffic.
Now.... Which one is generating the most traffic to your website? Which campaign is providing useful information and pre-selling your prospects? Which one is monetizing your efforts for free? Is there a Return on Investment (ROI) for the ads you're paying for? What emails are selling your prospect to take the next step while others are being sent to the recipient's SPAM folder?
Kind of hard to tell if you're not Tracking Your Results, isn't it?
Network Marketing Step 9: Legal Matters
Now for the not-so-fun but VERY important aspect of not only running...but keeping your network marketing business.
Is your online business "bulletproof"?
Statistically, if you are doing business on the internet there's a 94% chance you are NOT compliant!
Make no mistake about it. One small complaint to the Federal Trade Commission (FTC)and you could have your network marketing empire wiped out, thousands of dollars in legal fees, or possibly even jail time.
My intention here isn't to scare you. I say this because I want you, your website, and your online business legally protected.
It is important to know what Legal Matters must be addressed, even if you are only sending an email on behalf of your company...
Network Marketing Step 10: Taxes & Accounting
Part of the appeal of starting a network marketing business is the tax benefits.
The first step is to educate yourself. The taxes and accounting for a sole-proprietor will be very different for someone who has set up a corporation.
Whether you decide to hire an accountant or not is completely up to you. However, be aware that all the numbers on your tax return are your responsibility. Knowing what can and cannot be deducted legally can save you a lot of money come April 15th.
A basic understanding of your taxes and accounting, along with some common tax deductions for the network marketer, can be found by clicking here.
Here's The Secret to Success...
There isn't one.
Building a successful network marketing business that will fulfill your dreams takes hard work. There are no shortcuts! There are, however, systems and tools to help you in your journey.
Hard work is about being consistent and taking action regardless of how much time you can devote per week to building a network marketing business. Take me for example... I started with only two hours a week while still working full-time. It just takes a bit longer.
In the end, it all comes down to persistence and determination. Commit now to your success. Accept nothing less and keep moving forward...